The largest law firm in the Nordics, Vinge, help companies with mergers and acquisitions worth a total of ca 5o billion EUR/year. This process is called Due Diligence. This Brand Defining Idea consists of a tool in Vinge’s core business to contribute to a more equal business life. So from now on their regular Due Diligence will also include a Dude Diligence – a look at the gender balance on the board, in the management team and in other leadership roles. Building the Vinge brand as well as contributing in a positive way to nordic business. Awarded nationally and internnationally for creativity and effect.