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Communication Concepts
Based on strategy, analysis and insights, we create Communication Concepts. Long-term concepts that can strive and live year after year in all channels, new and old, internal and external, wide and narrow. We relate to the latest research and trends to create the most relevant, loved and better behavior changing concepts.
Experience from creating Communication Concepts:
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Brand Defining Idea
A Brand Defining Idea can capture and define the change, positioning and progress of brands. The new strategic direction, the modernization, the launch. What is stated in many words and theory models in various strategy documents. But that becomes nothing but words. A Brand Defining Idea changes behaviors to the better within your organization as well as with defined target groups outside.
Experience from creating Brand Defining Ideas: